Strategy Decks available upon request.

Career Highlights

  • Built and launched P&G Everyday Solutions, a dynamic consumer engagement platform for Procter & Gamble that expanded digital reach through product samples, coupons, and brand resources, driving a 63% increase in engagement and enhancing brand loyalty.

  • Developed and led a 25-member creative team at SolarCity, achieving a 31% boost in consumer solar adoption and a 75% reduction in external costs through targeted B2C campaigns and enhanced in-house creative operations.

  • Directed digital branding strategies as Agency of Record (AOR) for Procter & Gamble and J.M. Smucker, unifying brand messaging across top product lines to strengthen consumer engagement and increase market impact.

  • Spearheaded global digital strategy for luxury skincare brand La Prairie, overseeing creative direction for product launches that elevated international brand presence. Earned a W3 Award and a feature in Little Black Book for innovative storytelling.

Professional History

Consulting and Freelance                                                                                                        
Present
Creative Director & Copywriter

  • Developed and executed marketing campaigns for high-profile clients, including Keurig, Disney Resorts, Abercrombie, and Facebook, delivering content strategy, CRM, and creative direction to elevate brand presence and enhance user engagement across digital and social platforms.

  • Led creative and content strategy for diverse brands, tailoring messaging to unique objectives and driving consistently high engagement while fostering long-term client relationships.

  • Spearheaded La Aurora’s brand transformation, directing social media strategy and managing executive collaborations in the Dominican Republic, resulting in a 28% growth in international reach.

Pace Communications                                                                                      
2021 – 2023
Group Creative Director

  • Directed art and copy strategy for major clients, including 7-Eleven, Honda, and Acura, ensuring cohesive and impactful campaigns across all channels.

  • Expanded AAA Insurance and Travel’s audience reach through innovative content strategies, enhancing brand visibility and customer engagement.

  • Led social media campaigns for Honda and Acura, launching recurring seasonal programs that resonated with target audiences, driving a 34% increase in engagement.

  • Launched a career development platform for NCRLA (North Carolina Restaurant & Lodging Association), connecting individuals to hospitality career opportunities.

  • Mentored and developed a team of creatives, fostering collaboration and innovation to consistently deliver high-performing work.

    Mandarin9                                                                                                       
    2018 – 2019
    Executive Creative Director

  • Developed and executed the program build for a language-learning and edutainment platform, integrating books, an app, and a five-season web series to create a comprehensive learning experience.

  • Directed content strategies for app interfaces, educational materials, and the web series, ensuring alignment with brand goals and user expectations.

  • Led on-location production in Beijing, incorporating cultural authenticity and iconic sites like the Great Wall to enrich storytelling and enhance user engagement.

  • Managed a multinational creative and production team via Basecamp, delivering seamless collaboration across functions to bring the program to life.

 

Tesla / Solar City                                                                                               
2014 – 2016
Group Creative Director

Built and led a multidisciplinary team of 25, reducing reliance on external agencies and enhancing in-house creative capabilities, driving operational efficiency and elevating campaign quality.

  • Developed and executed a transformative B2C strategy, reshaping SolarCity’s narrative around clean energy and driving a 31% increase in consumer solar adoption.

  • Directed creative strategies for high-growth partnerships with Visa and Walmart, enhancing in-store customer experiences and expanding SolarCity’s market reach.

  • Unified marketing and branding efforts across all divisions, including operations, B2B and B2C sales, advocacy, and philanthropy, ensuring cohesive messaging that reinforced SolarCity’s mission to deliver sustainable energy solutions globally.

  • Transformed the creative department by integrating in-house capabilities in photography, design, and cinematography, reducing external costs by 75% and maximizing budget efficiency.

 
Other Relevant Experience

 

Isobar                                                                                                              
2013 - 2014
Lead, Creative Copy & Content

Co-directed brand strategy and content for global brands including La Prairie, HBO, and Marc Jacobs, crafting cohesive messaging and enhancing consumer engagement across digital platforms.

POSSIBLE                                                                                                          
2009 - 2013
Creative Copy Director

  • Built and launched P&G Everyday Solutions, creating a personalized consumer engagement platform that drove a 63% increase in engagement and enhanced brand loyalty.

  • Directed copy and branding for J.M. Smucker, unifying digital messaging across key product lines and driving consistency across platforms.

Talbots                                                                                                             
2007 - 2008
Creative Copy Supervisor

Led creative copy direction for Talbots’ rebrand, ensuring cohesive messaging across consumer touchpoints.

Bath & Body Works                                                                                            
2003 - 2007
Copy Supervisor

Directed national campaign copy on a 4-6-week cycle, delivering consistent, engaging messaging aligned with brand objectives.

Gerbig, Snell/Weisheimer and Associates                                                           
2001 - 2003
Senior Copywriter

Developed healthcare marketing copy for Eli Lilly, crafting messaging for B2C and B2B audiences.

MC2 Interactive                                                                                                
2000 - 2001
Copywriter

Created digital content and campaigns for brands like Honda and Lane Bryant, ensuring platform-specific optimization.

Awards & Philanthropy

  • Co-Founder, WordPlay Cincy: Co-founded a non-profit inspired by 826 National, offering tutoring, literacy support, and a creative safe space for K-12 students.

  • 3 W3 Awards: Recognized for creative excellence in digital marketing.

  • 2 Webby Awards: Honored for innovative campaign execution and audience engagement.

  • Little Black Book Feature: Highlighted for outstanding storytelling and creative leadership in luxury branding. 

Certifications

Certified in ChatGPT, Generative AI, Coursera, 2024